All businesses understood the essence of SEO in today’s marketing efforts. Hence, SEO is now one of the top campaigns that businesses ensure to allocate for as part of their marketing plan. Different strategies are implemented to drive traffic, boost conversions and increase sales. The problem is, not all of these strategies are as effective as the other. More importantly, not all of these strategies are in line with Google’s expectations. So, as a marketer, you would ask what one could do to ensure that efforts will bring results?
For us at chronistsempelis.com, the answer to this is to ensure that the following aspects are always part of the SEO campaign’s foundation. We believe that to have a strong SEO campaign, it must be created carefully in a systematic manner without skipping any of the steps. These steps should become the campaign’s building blocks.
Proper Site Configuration
As experts, we believe that proper site configuration is essential to establish good SEO. The process itself entails taking care of many things, including web server configuration, domain name selection and enabling search engine crawler. Initial SEO efforts are also started here such as SEO-friendly website analytics and content management system configuration.
This stage performs two vital things: identifying the right keywords and verifying their strength with real data. Here, it stresses how important keywords are in SEO. It is not enough to simply have a list of the most suitable keywords that describes your business or those often searched by your targeted customers. The strength of these keywords needs verification as well. From there, you can create the official list of keywords to integrate into your content creation and other related-SEO efforts.
Both branded and non-branded keywords should be considered as well along those that might come up during the entire sales cycle. Take into consideration the keywords used by competitors as well. To ensure you are getting a good list of keywords, use a reputable keyword research tool to help analyze keyword data.
SEO, as a part of online marketing, deals with several things. There are on-page and off-page SEO along with many more aspects that each sub-type entails. On-page SEO covers things like content, internal links, metadata and title tags, page titles, descriptions and headers. All these needs to be optimized to enable page-specific discovery. Once optimized, it will be easier for search engines to discover the content there is on your website.
This is the aspect which helps search engines in discerning in-site connections and in prioritizing the website’s content. In a wider aspect, architecture has significant link to site navigation, which is how connections between features like sitemaps, footers, and category navigation, and your website are established.
Awareness Building (Authority and Trust)
Experts at chronistsempelis.com find that authority and trust are two important factors that helps create awareness. To reach that stage, one needs to make use of the available SEO strategies to enable authority and trust. This is where the use of strategies like link building, XML site maps, content syndication and social media optimization comes up. With the help of these strategies, you are able to tell your target audience and the world about your website as well as content, while also building authority and trust along the way. Initial awareness begins, and as the effects of these strategies continue, the more your website and content’s awareness is also increased.
SEO is a step-by-step process, not only in the implementation, but also in the responses created as the campaign is started. For instance, it takes time to capture search engines’ attentions. When it does, you can benefit from getting good rankings. However, you also have the option to speed up the process to get results in the shortest possible time. To make this possible, you will need to implement specific strategies again, including building strategic links and expanding your keyword research. Also, you will need to generate more buzz about your website. This stage is as important as the rest, particularly if you want to realize faster returns.
Just like in other marketing campaigns, your efforts do not stop once you achieve your goals. You still continue with the implementation to further increase your returns, but not without performing some assessment first. Assessment entails conducting review of search results using certain tools to see how well the campaign has performed over a specific period. Aside from measuring performance, it is also vital to perform assessment if you want to look for new opportunities and create a more targeted content. Some tactics you may find performing during this stage include advanced keyword research and analytics. It is also important to establish baseline metrics to better measure the campaign’s performance. Some examples of metrics you should establish are those organic visits, rankings and organic conversions.
Of course, you cannot start with these unless you determine the purpose of the site you are developing and what you aim to accomplish with it. This is still the most basic step you need to take to start your SEO initiatives and the one where you will depend the rest of the decisions you will make as you go through the process.
For further help on how you can establish a well-founded SEO campaign, we refer you to visit chronistsempelis.com.