Grolsch Introduces Iphone App To Test Drunkiness

Ad Age – Not sure if you had more than enough to drink? Now you can test yourself (sorta. . .kinda) with a new Iphone app being marketed by Dutch brewers Grolsch. Isn’t their company name kind of it’s own sobriety test? But I digress. . .

Follow the link above to learn about the ‘Walk the Line’ app that launched at the North Sea Jazz Festival in The Netherlands. Obviously, it’s not guaranteed to give you your literal blood alcohol level etc. but Grolsch says it was designed “to encourage festival-goers to monitor their alcohol consumption in a “fun, Innovative way” and share it with friends”.

Reminds me of a bar I visited up at Purdue University (my alma mater) that had a coin-op breathalyzer for 50 cents a pop.  Of course, in that instance it had the opposite effect I think that was intended. My buddies and I took turns seeing who could get the HIGHEST score.

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7 Responses to “Grolsch Introduces Iphone App To Test Drunkiness”

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