Dr. Pepper & Axl Rose – Part 2: Now It Gets Ugly

I wrote a nifty little post a while back, discussing that Dr. Pepper had issued a statement saying they would in fact honor the offer to give everyone in America a free Dr. Pepper if Guns N’ Roses’ “Chinese Democracy” was released in 2008. Of course, it was and they did. . . sorta.

To be honest, I forgot totally about the promotion but word on the ‘net is that it was far from error free (gee, didn’t they read my advice?). On Sunday, November 23rd when “Chinese Democracy” dropped in Stores (sorry, I mean Best Buy – fuck every OTHER retailer) you could reportedly sign up on the Dr. Pepper site to be mailed a coupon for a free 20 oz. bottle. Except that Dr. Pepper, apparently unaware of how free giveaways can draw a tad extra traffic to a site, had a massive server crash.

Ok, then the marketing geniuses over at Dr. Pepper extended the offer for an additional day – apparently thinking everyone would eventually get signed up with the additional time. Nicely done, good for PR. Except that the site was unreachable most of the day (according to Axl’s people, as reported by Yahoo News).

AWKWARD.

Now, in the spirit of our times, Guns N’ Roses is threatening to sue Dr. Pepper for “appropriate payment. . . for the unauthorized use and abuse of their publicity and intellectual property rights” (You can read more about that over at KNAC.com). I’m just amazed that someone put the word ‘intellectual’ anywhere near this publicity train wreck, but I digress.

So are you buying into it? I mean, are Axl & his legal pitbulls championing the everyman. . . defending Joe the Plumber, if you will? Or is this about something else, something a little . . . greener perhaps?? Let’s see, popular estimates of first week sales put “Chinese Democracy” at a lower than anticipated total and SOMEONE has a 13 million dollar production bill to pay. Hmmmm.

I’m sure it’s all about getting us our Dr. Peppers, isn’t it?

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One Response to “Dr. Pepper & Axl Rose – Part 2: Now It Gets Ugly”

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